From strategy, planning and buying to optimizing a campaign, Reppublika matches real data to a real audience, taking  the guesswork out of online advertising


Single Source approach and data onboarding

The Reppublika DataPassport™ is our unique data source - one single identifier per user, based on online access panel data, online and offline behavioral data and media usage.

This identifier is extendable with customer data such as tracking, registration, transaction or CRM data - meaning you have data on sociodemographics, interests, media consumption, app, TV and device usage as well as campaign exposure all in one place, connected to one person, helping you analyze and activate your audiences.

Efficient, tailored tools

The DataPassport™  is complemented by a set of tools that allow you to make this enriched data actionable on all digital channels.

No matter in which vertical your business is situated: you are able to plan and monitor your ad campaign. Final steps are audience verification and impact tests to improve your next campaign.

We offer reliable, actionable insights to support your campaign from start to finish

Digital Ratings for Content Reach and cross-device Audience Measurement
Campaign Control for real-time Reach and Audience Measurement, including 
automated brand-lift studies
your existing data silos to one user-centric database

Reppublika helps you connect existing in-house data silos to one unique identifier and manage consent in a GDPR compliant way. You can also

enrich this data with other data in our ecosystem. 


Superior user insights allow you to build an efficient marketing and customer activation strategy and turbocharge your media plans - no matter how niche the demographic.

performance in real time

Once a campaign has launched, we provide real-time tools that can measure, evaluate and optimize your digital campaign, as it happens.

Clients and Partners


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Member of Germany's  Bundesverband Digitale Wirtschaft