From strategy, planning and buying to optimizing a campaign, Reppublika matches real data to a real audience, taking the guesswork out of online advertising
Single Source approach and data onboarding
The Reppublika DataPassport™ is our unique data source - one single identifier per user, based on online access panel data, online and offline behavioral data and media usage.
This identifier is extendable with customer data such as tracking, registration, transaction or CRM data - meaning you have data on sociodemographics, interests, media consumption, app, TV and device usage as well as campaign exposure all in one place, connected to one person, helping you analyze and activate your audiences.
Efficient, tailored tools
The DataPassport™ is complemented by a set of tools that allow you to make this enriched data actionable on all digital channels.
No matter in which vertical your business is situated: you are able to plan and monitor your ad campaign. Final steps are audience verification and impact tests to improve your next campaign.
We offer reliable, actionable insights to support your campaign from start to finish
Digital Ratings for Content Reach and cross-device Audience Measurement
Campaign Control for real-time Reach and Audience Measurement, including
automated brand-lift studies
your existing data silos to one user-centric database
Reppublika helps you connect existing in-house data silos to one unique identifier and manage consent in a GDPR compliant way. You can also
enrich this data with other data in our ecosystem.
Superior user insights allow you to build an efficient marketing and customer activation strategy and turbocharge your media plans - no matter how niche the demographic.
performance in real time
Once a campaign has launched, we provide real-time tools that can measure, evaluate and optimize your digital campaign, as it happens.